The Compass

A co-working space run by social impact organisation EPIC, their brief was to create a mark to symbolise their working space. A space where thoughts and discussions are made, assembled into possible directions to move forward and take action. Hence the name for their space – The Compass.

In the simplest interpretation that answers what they are after, we turned the ‘A’ in compass to an arrow. Clear and straight forward, it sets a visual language that is then developed into a set of wayfinding pictograms. These pictograms are applied within the co-working space alongside internal wayfinding and external signage.

Creative & Art Direction by Magdalene Wong
Art Direction & Design by Tsu Wong