Extraordinary People Impacting Communities – EPIC is an ecosystem of platforms and companies with a goal to make collaborative social impact accessible to everyone. With three subsidiary companies at its core – EPIC Collective, a strategic consultancy and platform incubator to empower personal and community growth; EPIC Communities, EPIC’s developer section with a drive to build cooperative, resilient and sustainable communities; and EPIC DNA, to nurture responsive individuals towards problem solving with a heart for community service.
Together with EPIC’s brand strategist, we conceived a mark that is comprehensive for all three companies. Utilising the ‘e’ in epic with a play around the negative spaces to create a mark, a hand to symbolise openness, giving and receiving trust in return. This embodies the general vision for EPIC, whereas a icons above the hand are used to distinguish each company’s responsibilities.
Subsequently, we illustrated the friendly, out-going people of EPIC to be used as part of their visual language. This was applied as a mural together with their manifesto in the co-working space that they are based in.
Creative & Art Direction by Magdalene Wong
Design by Magdalene Wong, Tsu Wong