Founded in 2018, Where’s Gut is a graphic design studio named after the studio’s cat, Gut which carries the meaning of luck & tangerine in Cantonese.

We practice design through strategic storytelling to achieve practical solutions which are timeless and engaging. We work collaboratively with brands and organisations to a create visual language that communicates who they are and simultaneously clarifies what they are.

Working in close partnership with a network of independent specialist such as photographers, programmers, printers allow us to deliver projects that are applied across online, print, and space.

People.

Gut is the 社長 (shachō) of the studio. She is sleek, beautiful, intelligent, fastidious and aloof. Definitely not your ordinary lap cat, she is very independent. Her mind is always engaged in a rapt contemplation that she QC every designs we make, no mediocre proposals get passed her. Her purr can cure your sickness and anxiety so treat her well. Her favorite food is flake tuna.

Received BA with Honours in Communication Design from Hong Kong Polytechnic University, she is a graphic designer who currently lives in Kuala Lumpur. She believes in sustainable business model and human-centred design that supports issues such as human equality, animal rights, culture and environment. Her work encompasses brand identities, print, digital and signage systems, created in collaborations with professional organisations, retail and fashion brands. To date, she has worked on projects for UOA Hospitality, Nike, Air Asia, Carlo Rino, Good Vibes Festival, to name a few. Her work has been featured on publications including Victionary: Flora & Fauna, +81 Plus Eight One, International Design Magazine, Chois Gallery etc.

Tsu acquired her BA (Hons) from Norwich University of the Arts in Graphic Communication and currently practices graphic design in Kuala Lumpur. With an eye for conceptual and typographic details, her approach lies in shaping a well-thought story conveyed across digital and printed mediums.

A graphic designer and also a fish feeder in the team. She is currently pursuing good design that has the power of improving people’s life meanwhile making sure that the goldfishes are well-taken care of in the studio.