Founded in 2018, Where’s Gut is a graphic design studio named after the studio’s cat, Gut which carries the meaning of luck & tangerine in Cantonese.

People.

Gut is the 社長 (shachō) of the studio. She is sleek, beautiful, intelligent, fastidious and aloof. Definitely not your ordinary lap cat, she is very independent. Her mind is always engaged in a rapt contemplation that she QC every designs we make, no mediocre proposals get passed her. Her purr can cure your sickness and anxiety so treat her well. Her favorite food is flake tuna.

Received BA with Honours in Communication Design from Hong Kong Polytechnic University, she is a graphic designer who currently lives in Kuala Lumpur. She believes in sustainable business model and human-centred design that supports issues such as human equality, animal rights, culture and environment. Her work encompasses brand identities, print, digital and signage systems, created in collaborations with professional organisations, retails and brands.

PC officially came to Where’s Gut in 2021 from the world of sneakers, fashion & sporting brands, bringing his eyes to stop impractical designs heading out from our studio. Has yet to contribute in any Adobe capacity but you never know.

A graduate of Norwich University of the Arts (U.K.), Tsu’s design practice in Where’s Gut is akin to a combination of editing and sculpting. Her approach in strategic storytelling to form visual languages works to communicate and shape brand identities.

Designer and sometimes a photographer. Experimenting everything from graphic design, visual arts to photography. Taking one step at a time, I believe being curious has shaped me into creating purposeful design and gaining greater insights on how things work.

Always exploring, pushing boundaries.