An extension from the Salty Custom group, Yeefu branches off their T-shirt venture and dives deeper into conscientious merch-making. Realising that they are able to create a platform to inspire and help others inspire through good, purposeful merchandise, they utilise their past experience with T-shirt making to embark on a sustainable-consumer model. Yeefu actively selects artists in the entertainment industry to work with and complement; to create merchandise sharing positivity together.

“Y.” asks for a reason and purpose. We created a brand identity and language for them to share the different messages that accompanies each artists that they will collaborate with.