Sick Reading Party, a menswear store by Shuren Projects is a continuous pursuit of garments for the gentle. The store carries their eponymous clothing label – with comfort in a tropical climate as their principal motif – whilst also curating other menswear and streetwear brands from around the Malaysian peninsular.
Our identity for them reflects their light-hearted characters, nonchalantly naming their first brick and mortar store ‘Sick Reading Party’ (SRP). In light of that, opening and closing quote marks are used as their brand element. Applied to each of the partner’s namecard with a quote of their choice, uniquely representing each of them.
Art Direction & Design by Magdalene Wong
Photography by Theng Wei